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Medical Marketing
Glossary

Marketing can be a confusing field with lots of jargon and buzzwords to keep track of.

Here are some common marketing terms and their definitions

  • Branding: The process of creating a unique image and name for a product or company that sets it apart from competitors.
  • Conversion Rate: The percentage of people who take a desired action after seeing a marketing message, such as making a purchase or signing up for a newsletter.
  • Content Marketing: The practice of creating and sharing valuable content to attract and retain customers, with the ultimate goal of driving profitable customer action.
  • SEO: Search Engine Optimization, the process of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords.
  • PPC: Pay-Per-Click Advertising, a model of digital advertising in which advertisers pay each time a user clicks on one of their ads.
  • Social Media Marketing: The use of social media platforms to promote a product or service, build brand awareness, and engage with customers.
  • Marketing Funnel: The process by which a potential customer moves from being aware of a product or service to making a purchase, typically broken down into stages such as awareness, consideration, and conversion.
  • Call to Action: A prompt or instruction that encourages the user to take a specific action, such as "Sign up now!" or "Learn more."
  • CTR: Click-Through Rate. The percentage of people who click on an ad after seeing it.
  • ROI: Return on Investment. The amount of profit or loss generated from a marketing campaign compared to the amount invested.
  • CTA: Call to Action. A phrase or button that encourages the user to take a specific action, such as signing up for a newsletter or making a purchase.
  • Conversion: When a user completes a desired action, such as making a purchase or filling out a form.
  • Impressions: The number of times an ad has been displayed on a website or social media platform.

    • Remember, effective marketing is about communicating clearly and persuasively with your target audience, so it's important to understand and use these terms correctly.