Using placeholders

Placeholders are references to lead, agent, and account data that you include in the subject and text of email notifications. By using placeholders, we are able to personalize emails to include information specific to leads.

Here’s an example of how placeholders are used in an email notification:

Example of Placeholders
Hello {lead:first},My name is {agent:first} and I am pleased to be your point of contact for {account:clinic}. Anything you need to help you as you go through the {lead:map} program, just call me at {agent:phone} and I am happy to help.{lead:first}, I want to personally commend you for taking the first step toward improving your health. I know how hard it can be but the {account:clinic} and I are behind you every step of the way. We will do whatever we can to make your experience wonderful.From all of us at {account:clinic}, welcome.

Best Regards

{agent:first} {agent:last}.

The placeholders are contained within matched single curly brackets and are, in this example, references to lead, account, and agent properties.

Available Placeholders

{lead:first} Lead’s first name {account:clinic} Practice’s business name
{lead:last} Lead’s last name {account:email} Influx email
{lead:email} Lead’s email address {account:website} Practice’s website
{lead:phone} Leads phone number {account:address} Practice’s primary address
{lead:address} Lead’s street address if supplied {account:state} Practice’s state
{lead:city} Lead’s city if supplied {account:zip} Practice’s zip code
{lead:state} Lead’s state if supplied {account:phone} Practice’s main phone number
{lead:map} Lead’s current map {account:login} The login page for Influx
{lead:BMI} Calculated value of body mass index
{lead:weight} Lead’s weight if supplied {agent:first} Assigned agent’s first name
{lead:height} Lead’s height if supplied {agent:last} Assigned agent’s last name
{lead:access} Lead’s access code for video center {agent:phone} Assigned agent’s direct line
{lead:nickname}