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Avoiding Sunk Cost Bias in Your Practice

Avoiding Sunk Cost Bias in Your Practice

Finding the value in our investments is important to us. So important, that the more we have invested in something, the more committed we are to making it work – even when we know it doesn’t. Our commitment to making a success of any time, money, or effort investment is so powerful that we often continue to invest even when failing. We just don’t seem to be able to let go.  

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Reciprocity: A small gesture goes a long way

Reciprocity: A small gesture goes a long way

As you take your second tasty treat sample in the middle of a bustling Costco store and smile back at the kindly person offering it, you may be unaware that far more is going on than just trying to stimulate your taste buds into a sale. You are about to be affected by one of the most powerful social norms in western society, and Costco uses it masterfully. 

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Using the Zeigarnik Effect in Medical Marketing

Using the Zeigarnik Effect in Medical Marketing

Texas is well known as a highly competitive market for bariatric surgery. It was into this market that Austin based Cedar Park Surgeons launched their bariatric program.  

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